Innovent, a software development and digital transformation company, partnered with OptiGrowth to strengthen B2B lead generation and reach decision-makers across the UAE, Europe and North America.
Google Search AdsSEOLinkedIn OutreachAI AutomationEmail
The challenge
—Limited inbound leads and an inconsistent pipeline
—Heavy dependence on referrals
—Low organic visibility for high-intent keywords
—No automated nurturing or outreach to decision-makers
What we did
Google Ads:high-intent search with conversion tracking
SEO:technical, content and backlink growth
Outreach:LinkedIn sequences to decision-makers
Automation:enrichment, qualification and CRM sync
Email:nurture and meeting-booking sequences
310+
Qualified leads in 6 months
3.9x
Return on ad spend
128%
Increase in organic traffic
42%
Lower cost per lead
87
Discovery calls booked
45
Keywords on page one
Case study · Prime HVAC Services · Home services
From referral-dependent to 100+ qualified leads a month
Prime HVAC Services, a residential and commercial heating and cooling company, needed a predictable lead-generation system to support steady growth all year, not just in peak season. Six-month engagement.
Local SEOGoogle AdsLocal Service AdsReputation
The challenge
—90% of business came from referrals
—Lead volume fell around 60% from spring peak into off-season
—Limited online visibility and no scalable lead system
—Emergency HVAC leads were inconsistent
What we did
Local SEO:Google Business Profile, service pages and on-page optimisation
Google Ads:call-focused emergency campaigns with conversion tracking
Local Service Ads:setup, verification, bid optimisation and lead tracking
Reputation:review acquisition and customer feedback system
100+
Qualified leads per month
20 → 45
Inbound calls per month
$45
Average cost per lead (−42%)
+320%
Monthly website visitors
+50%
Return on investment
“Working with Aqeel completely transformed our business. We went from 20 calls a month to over 45 — and the leads keep coming, season after season.”
Mike Rodriguez Owner, Prime HVAC Services
Case study · Integ Consulting · Utility software
Demo pipeline for an enterprise utility AI platform
Integ Consulting is a US enterprise software firm providing NERC compliance, analytics and AI systems to power generators and utilities. The goal: qualified PowerGADS demo bookings from a niche, senior B2B audience.
Google AdsLinkedIn AdsSEO ContentConversion Tracking
The challenge
—Niche audience of senior power and utility professionals
—High-ticket product that needs education and trust
—Unreliable tracking with no end-to-end lead attribution
What we did
Google Ads:exact and phrase match campaigns for NERC GADS and AI-in-utilities terms
LinkedIn Ads:lead forms targeting operations, compliance and analyst roles
SEO:keyword mapping, schema and new resource content
Tracking:Calendly booking events through GTM into Google Ads and CRM
4.26%
Search CTR, nearly 2× B2B average
46
Conversions (form events)
$30
Cost per conversion
10K+
Targeted LinkedIn impressions
+15%
Organic traffic in 30 days
+27%
Average session duration
Live dashboards
Screenshots from real client accounts
Tap anywhere to close
Selected clients
Trusted across trades, health, travel and tech
InnoventB2B Software
Pimlico PlumbersTrades & Services
Clinic LondonHealthcare
William Place DentalDental Clinic
FintelliFintech
PayItMonthlyFintech
RizRemitMoney Transfer
Prime HVACHome services
Integ ConsultingUtility software
The Worldwide HolidayTravel
Al Rahmat ToursTravel
70+More clients served
★ 4.9 on ClutchAwarded Marketing AgencyMeta Business PartnerGoogle PartnerGoogle CloudShopify PartnerTikTok for Business
In their words
“OptiGrowth rebuilt our lead engine from the ground up. Within six months we had a pipeline we could actually forecast.”
DRDaniel R. Founder, B2B Software
“Our Google visibility went from almost nothing to the front page. The monthly reporting finally ties spend to revenue.”
SMSarah M. Practice Manager, Dental Clinic
“The team treats our budget like their own. ROAS is up and the cost per lead keeps coming down month on month.”
JTJames T. Director, Property Group
“We get senior people on every call, not account juniors. That alone set them apart from the agencies before.”
PNPriya N. Marketing Lead, Fintech
“Local Service Ads filled our calendar. We have never had this many qualified enquiries coming through.”
MHMark H. Owner, Home Services
“Their AI-driven approach means we are testing and learning faster than any agency we have worked with.”
EKElena K. Head of Growth, E-commerce
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