Google Ads agency built for lower cost per lead
As a Google Partner, we build and manage Google Ads accounts around one question: what does each lead cost, and is it worth it? AI-assisted bidding, tight keyword structures and conversion tracking do the rest.
What's included in our Google Ads / PPC service
Run by specialists, measured against qualified pipeline and return on spend.
Account audit & rebuild
Wasted spend identified and removed, structure rebuilt around intent.
Search, Performance Max & Shopping
The right campaign types for your goals and margins.
Conversion tracking
Forms, calls and offline conversions tracked back to keywords.
AI-assisted bidding
Smart bidding guided by clean data and clear targets.
Ad copy & landing pages
Messages and pages tested to lift conversion rate.
Weekly optimisation
Search terms, negatives, bids and budgets reviewed every week.
A simple, accountable way of working.
Discover
We audit your performance, market and competitors to find where the fastest growth is.
Strategy
We design a channel plan and targets around your goals, not a fixed package.
Launch
Campaigns, tracking and automation go live with conversion measurement in place.
Optimise
We test, learn and let AI handle the repetitive work, moving budget to what performs.
Report & scale
Clear reporting ties spend to revenue, then we add channels and scale what works.
Google Ads questions, answered.
Can't see your question? Ask us directly and a strategist will reply within one working day.
We recommend at least £1,500 per month in media spend for most UK lead-generation campaigns so there is enough data to optimise. We will advise a realistic figure in your free audit.
Yes. OptiGrowth is an accredited Google Partner and follows Google's best practice across every account we manage.
Always. The account, data and tracking stay yours whether or not you continue working with us.